The new ‘noor-e-jashn’ collection ranges from Necklace, Pendant, Earrings and made of Gold, Pearl & Color Stones with Mughal jafri essence 

Over 2000 exquisitely crafted life charms

Promises to be the biggest edition in its history with 1100 exhibitors & 2000 booths

GJF also launched the logo of “Trustmark”.

Targeted towards the progressive Indian woman, the Ganga collection is the perfect complement to eternal beauty and epitomizes style and elegance.

The factory termed “Mr. Perfect Factory” has been created benchmarking international standards and highest working norms.

To mark the favourable day of Akshaya Tritiya, a special collection with a mix of heavy and light weight gold jewellery has been created and a Facebook contest launched.

Previously, stones up to 1.99 ct were graded in Mumbai and larger stones were sent to other GIA grading facilities around the world.

The dainty new platinum collection has been specifically crafted keeping the contemporary Indian woman in mind, who prefers delicate yet precious jewellery for every-day-wear.

Jewellery from the new collection balances modernism with a traditional look

De Beers' brand partners with eight retailers in Mumbai and six in Delhi

Concentrates on retail segment

DDE event educates retailers on consumer confidence