As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

Couture India Show 2026 will be held from September 26–28, at Taj Palace, New Delhi, bringing together leading jewellery brands and retailers for a focused B2B networking and sourcing platform.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.

Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.

The 98th Academy Awards saw platinum dominate red carpet jewellery, with global brands showcasing diamond-intensive designs, including statement necklaces and men’s brooches, signalling continued relevance of platinum in high jewellery.

Angara has partnered with celebrity stylist Lee Harris to launch a 76-piece colour-driven fine jewellery collection, highlighting rising demand for gemstone-led, stackable designs and accessible luxury across global markets.