Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.

Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

Indian Institute of Gems & Jewellery Lab has introduced origin determination reports for Paraiba tourmalines, expanding its coloured gemstone certification services amid growing demand for provenance verification and standardized gemstone nomenclature.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

Gargi by PNGS expanded its retail network in April 2026 with four new outlets across Kolkata, Gwalior, Amravati and New Delhi as part of its FY27 growth strategy.

Dassani Brothers introduces ‘Shubh Labh’ collection across India, combining traditional motifs, Polki and Jadau techniques with contemporary designs, targeting varied consumer segments and offering retailers a versatile, sellable product mix.