The Forevermark Forum took place in the physical form this year, with several important announcements made -- change in brand name to De Beers Forevermark, launch of Avaanti, the new designer collection, and the kickstarting of the Code of Origin project, to name a few

The industry is eagerly anticipating the on-ground event of the annual Forevermark Forum, and this year’s event will see several important announcements being made, says Sachin Jain, Managing Director, De Beers India