The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the century-old retailer seeks to expand its national presence and connect with younger jewellery consumers.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.

CaratLane celebrated its 18th anniversary with a film featuring brand ambassador Yami Gautam Dhar, alongside product upgrades, new designs and initiatives to expand its international business.

The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.

GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.