Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

CaratLane presented eight natural diamond jewellery looks at New York Fashion Week on February 16, 2026 in Chelsea Piers, marking its first international runway showcase and expanding global market presence.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

D.P. Jewellers launches a multi-city jewellery exhibition series across Rajasthan and Madhya Pradesh from December 2025 to January 2026, targeting festive and wedding demand through category-focused showcases in key markets.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

De Beers VP Sales Sean Lin meets GJEPC leadership in Mumbai to discuss strengthening natural diamond demand in China, market recovery signals, and deeper collaboration on retail promotion and consumer education.

D.P. Abhushan Ltd. has unveiled its grand “World of Diamonds” exhibition in Ajmer, showcasing award-winning natural diamond jewellery, bridal collections, and signature designs that highlight India’s artistry, heritage, and craftsmanship.

Zen Diamond, the global fine jewellery powerhouse, opens its latest boutique in Chandigarh’s Nexus Elante Mall, marking its North India debut after successful launches in Mumbai and Bengaluru, blending luxury, craftsmanship, and innovation.

Jennifer Lopez partners with Zen Diamond as its newest global ambassador, aligning her iconic glamour with the brand’s expanding international presence and its vision of modern elegance and empowerment.