Indriya, the jewellery retail brand under the Aditya Birla Group, has inaugurated its 11th store in Surat, marking another milestone in its rapid expansion journey

Novel Jewels, part of the Aditya Birla Group, is embarking on a significant expansion plan with a Rs.5,000 crore investment to open 100 stores nationwide over the next 18 months. This strategy, which includes both owned and franchised stores, seeks to leverage the growing consumer shift towards organized jewellery retail

Dilip Gaur, Director of Novel Jewels, predicts that India’s jewellery market could reach $215 billion by 2034

Bollywood star Kareena Kapoor added glamour to the 40th edition of the India International Jewellery Show (IIJS) 2024, organized by The Gem & Jewellery Export Promotion Council (GJEPC) in Mumbai

Aiming to become one of India's top three jewellery retailers within five years, this move marks a significant expansion of the group's consumer portfolio, leveraging over two decades of experience in the fashion retail and lifestyle industry.

Aditya Birla Group is launching Novel Jewels on July 26, entering India's branded jewellery market with an investment of Rs. 5,000 crores, aiming to establish exclusive stores and compete with major players like Tanishq and Reliance Jewels

As the clock ticks forward, the landscape of India's jewellery market is undergoing a significant transformation

Aditya Birla Group is set to foray into the branded jewellery retail business with an investment of Rs.5,000 crore, competing with heavyweights such as Titan Company and Kalyan Jewellers.