Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

Bharat Diamond Bourse organized a Leadership Series session in Mumbai featuring MUBRI President Ali Pastorini and WGC India CEO Sachin Jain, addressing Latin America demand, trade barriers, and domestic market outlook.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Hari Krishna Exports held a health seminar on April 4, 2026, in Mumbai, engaging 650 employees and families to promote preventive healthcare, holistic living, and workplace well-being initiatives.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.

All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.

De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

GIA has appointed John Cowley as CFO effective April 6, 2026, succeeding David Tearle, who will retire June 30 after 17 years, ensuring leadership continuity and financial oversight.