Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Palmonas Raises INR 55 Crore in Series A, Plans Aggressive Expansion Across India
D2C demi-fine jewellery brand Palmonas has secured INR 55 crore in a Series A funding round led by Vertex Ventures SEAI, fuelling its ambitious expansion across India and beyond.
GIVA Set to Raise Rs. 450 Cr in New Funding Round Led by Creaegis
Direct-to-consumer jewellery brand GIVA is gearing up to raise Rs. 450 crore in fresh capital as it looks to expand its retail footprint and diversify offerings. The new funding round is being led by Creaegis, which will invest Rs. 235 crore, with participation from existing investors including Premji Invest, Epiq Capital, Edelweiss Discovery Fund, and Usha Dalmia Trust
Palmonas Expands Retail Presence with New Store in Pune
Palmonas, India’s first demi-fine jewellery brand co-owned by Bollywood actor Shraddha Kapoor, has strengthened its retail footprint with the launch of a new store in Pune. This marks the brand’s fifth store as it continues to cater to the growing demand for accessible luxury jewellery
Shraddha Kapoor-Backed Jewellery Startup Palmonas Set to Raise $3 Million in Funding
The company intends to allocate roughly 40% of the raised capital to marketing initiatives, followed by bolstering its inventory and expanding its team
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