Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Divine Solitaires recognised partner jewellers and conducted TSFI’s first weekly lucky draw on 9 August at IIJS Premiere 2026 in Mumbai, marking the festival’s fifth edition.

Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

Sagaramal Jewellers has inaugurated a new showroom at Jagdeo Path, Patna, on March 15, expanding its retail footprint in Bihar with a larger format store offering gold, diamond, and bridal jewellery collections.

Limelight Lab Grown Diamonds launched its first Andhra Pradesh store in Visakhapatnam in February 2026, inaugurated by Union Minister Kinjarapu Rammohan Naidu, expanding retail presence across emerging South Indian markets.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

The Gem & Jewellery Skill Council of India and APSSDC have formalized a partnership to roll out structured training, upskilling and RPL initiatives across Andhra Pradesh, strengthening workforce capabilities and enhancing employment opportunities in key jewellery clusters.

PNGS Gargi Fashion Jewellery Ltd., the silver jewellery brand from P N Gadgil & Sons, has reached a landmark milestone with the opening of its 100th store. The company inaugurated two new outlets in Patna and Kurla (Mumbai), underscoring its rapid retail expansion across India.

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus

The jewellery industry, long associated with artistry and tradition, is now setting gold standards in workplace culture, employee engagement, and leadership, finds out Priyanka Talreja Gagregrat

Kirtilals has expanded its presence in Kerala with the opening of a new showroom in Pattom, Thiruvananthapuram. The showroom features a dedicated Bridal Studio, offering a personalized experience for bridal jewellery shopping with advanced customization technology

Destination weddings, with their picturesque settings and multiple functions, demand jewellery that balances elegance, comfort, and practicality. Pret jewellery, known for its lightweight and versatile designs, has emerged as the top choice for NRIs looking to add glamour without the burden of traditional locker jewellery, finds out Priyanka Talreja Garegrat