Prasad Jewellers Launches Rap Campaign to Target Gen Z
Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.
David versus Goliath: How family-run jewellery retailers take on corporate chain stores
India has a history of family-run retail jewellery stores spread all over the country, with some of them having been in the business for over 100 years. These jewellers have to face stiff competition from corporate-run jewellery chains, which have deeper pockets and more media reach. R Sugandha finds out how the former are facing this challenge
WHP (Waman Hari Pethe) Jewellers' light weight delights
Make a statement without telling your wallet with WHP jewels
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