In an industry often dominated by surface embellishments and mass production, Rata by Pratiksha Tandon offers a radically different vision — one where jewellery is handwoven, not embroidered, and every bead tells a story of patience, intention, and artistry. With a freeform technique that sets it apart from traditional crafts like zardozi and adda, Rata is carving a niche in contemporary Indian design by embracing slowness, sustainability, and soul