Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

Kalyan Jewellers relaunched its redesigned flagship showroom in South Extension, New Delhi, on January 17, 2026, to update its retail format, expand collections, and strengthen customer-facing infrastructure in a key market.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Kanakratna Exim Private Limited has expanded its product portfolio with the launch of a dedicated 14KT precious gold jewellery category, targeting demand for lightweight, durable and cost-efficient gold jewellery.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Malabar Gold & Diamonds introduces new platinum creations for its Men in Platinum line, reflecting evolving masculine expression with understated design, durable materials, and an emotionally grounded campaign ahead of International Men’s Day.

Angara introduces ‘Angara Man’, a handcrafted, customizable men’s fine jewellery collection featuring modern signets, bands, gemstone accents and engineered designs, marking a significant expansion of the brand’s India strategy ahead of International Men’s Day.

Hari Krishna Exports brings together 28 couples in its annual Mass Wedding Festival at HK Hub, reinforcing its longstanding commitment to social responsibility, community welfare, and dignified new beginnings for families.

D.P. Abhushan Ltd. has unveiled its grand “World of Diamonds” exhibition in Ajmer, showcasing award-winning natural diamond jewellery, bridal collections, and signature designs that highlight India’s artistry, heritage, and craftsmanship.