Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

GIVA, a leading Indian direct-to-consumer jewellery brand founded in 2019, is set to significantly expand its physical retail presence, with plans to open over 500 offline stores across the country. This move comes in response to the growing demand for its silver jewellery and aims to enhance the customer shopping experience