QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

Rajasthan Chief Minister Bhajan Lal Sharma unveiled the JJS 2026 theme poster on July 31 in Jaipur and accepted the invitation to inaugurate the exhibition on December 22.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

The Jaipur Jewellery Show Organizing Committee has unanimously elected Rajiv Jain as Chairman on July 20 in Jaipur, while naming Vimal Chand Surana Patron after his 19-year tenure.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

Prime Minister Narendra Modi has issued a message for IIJS Bharat Premiere 2026, highlighting the Indian gem and jewellery sector's global growth ahead of the exhibition in Mumbai this August.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.