Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

GJEPC expanded its outreach in Vietnam through meetings with jewellery trade bodies, retailers and wholesalers to encourage a larger buyer delegation for IIJS Bharat Premiere 2026 in Mumbai.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Jos Alukkas has launched its ‘Season of Diamonds’ campaign from July 10-31 across more than 60 showrooms in India, offering promotional benefits to drive natural diamond jewellery sales.

SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

Tanishq Natural Diamonds and Rahul Mishra unveiled an exclusive couture jewellery collection at Paris Couture Week 2026 on July 8, showcasing Indian jewellery craftsmanship and couture through a collaborative design approach.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

VBJ will host a jewellery exhibition in Karur on June 5–6, 2026, showcasing gold, diamond and solitaire collections, aiming to strengthen customer engagement and present curated designs locally.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

Kirtilals has introduced a Signature Lounge at its Crosscut Road store in Coimbatore, alongside its Single Edition collection, offering a dedicated space for personalized jewellery consultations and exclusive product presentations.

Maliram Jewellers celebrated its 50th anniversary on December 27, 2025 in Amritsar, bringing together industry leaders, trade partners, dignitaries and customers to mark the retailer’s growth across Punjab.

Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.