Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.

Vijay Exports has transitioned to Vijay Atelierr Fine Jewels Pvt. Ltd., reflecting a design-led positioning while retaining its manufacturing focus ahead of its participation at JCK Las Vegas 2026.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

Kalyan Jewellers returned to the Cannes Film Festival for a third appearance, unveiling a bespoke high-jewellery creation for brand ambassador Kalyani Priyadarshan inspired by Art Deco design and couture styling.

QWEEN marked its first global appearance at the 2026 Met Gala as Diya Mehta wore bespoke natural diamond and emerald jewellery ahead of the brand’s official launch later this month.

Indian celebrities and royals showcased heirloom diamonds, Polki, kundan and Jaipur craftsmanship at Met Gala 2026, reflecting growing international recognition for India’s jewellery heritage and artisanal design traditions.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

Italian Exhibition Group’s Oroarezzo 2026 will bring together jewellery manufacturers, technology suppliers and international buyers in Arezzo from May 9–12, with expanded focus on export diversification and emerging markets.

Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

P.C. Totuka & Sons participated as Official Fine Jewellery Partner at Palace Privé by Robb Report India, held April 8–9, 2025, at Jai Vilas Palace, Gwalior, showcasing heritage craftsmanship.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

GJEPC’s IGJS Jaipur 2026, held April 9–11 in Jaipur, hosts 85 companies and over 230 global buyers, reinforcing India’s sourcing position amid geopolitical shifts and evolving trade dynamics.