This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.

Irasva has unveiled Rüh, its latest bridal collection inspired by the sacred Pichwai art of Rajasthan, reimagining bridal jewellery as hand-painted heirloom pieces for the modern bride and her circle. Designed as a soulful fusion of heritage and innovation, the collection embodies purity, growth, and timeless elegance through symbolic motifs and meticulous craftsmanship.

Luxury diamond jewellery brand Irasva has introduced its latest bridal capsule collection, Rüh, a line that blends heritage artistry with contemporary design for the new-age bride and her circle.

This Independence Day, the brand has launched a unique campaign called ‘Soul of India'