Rooted in Chettinad history, “Pettagam” showcases traditional craftsmanship, global influences, and evolving jewellery aesthetics, offering visitors an immersive journey through the region’s storied legacy and contemporary reinterpretations.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand proudly powered the 8thedition of the D2D Chennai Marathon 2025, held recently — a purpose-driven initiative that went beyond partnership to become a heartfelt celebration of endurance, compassion, and community

Bengaluru event honours beauty, culture, and individuality across the southern states

As the Tamil festival of Aadi Perukku approaches, Tanishq has unveiled Agalyam — a new jewellery collection inspired by the sacred symbolism of traditional Tamil lamps.

Glow by Kirtilals, the contemporary jewellery brand from the House of Kirtilals, has officially opened its newest showroom on RKV Road, Erode

Vummidi Bangaru Jewellers (VBJ) Since 1900, one of India’s oldest and most trusted names in fine jewellery, has announced the launch of its annual ‘Extravagant Aadi’ festival campaign. Running from 11 July to 17 August 2025, the six-week initiative celebrates the auspicious Tamil month of Aadi with a wide range of festive offers across its showrooms in Chennai and Dallas (USA)

South India’s iconic jewellery house, AVR Swarna Mahal Jewellers, has announced celebrated actor Aravind Swamy as its official brand ambassador, ushering in a new era for the 96-year-old legacy brand

Kalyan Jewellers has announced the launch of two new showrooms in Chennai. The new outlets, located in Guduvanchery on GST Road and Purasaiwalkam on Millers Road, will open their doors to patrons on January 28

Mia by Tanishq is expanding its presence in smaller towns by launching temporary pop-up stores in locations such as Dindigul and Thanjavur. This initiative aims to provide customers in regions without permanent stores an opportunity to experience and purchase the brand's jewellery, while also allowing Mia to test new markets ahead of its planned expansion

GI tags have the potential to revolutionize India’s jewellery industry by preserving traditional craftsmanship, enhancing global recognition of regional products, boosting the livelihood of artisans, and promoting sustainable growth. Additionally, GI-tagged jewellery can be positioned as premium, authentic offerings carrying cultural and historical significance, which can give a leg-up to jewellery exports, says Suneeta Kaul

The 2024 Hurun India Rich List highlights the significant influence of India's jewellery and diamond industry, with leading figures from Surat, Mumbai, and the southern states dominating the rankings

The jewellery market in Tiruchi is experiencing a surge in activity following a reduction in the basic customs duty on gold, silver, and platinum. The Union Budget's cut has lowered the customs duty on gold and silver to 6% and on platinum to 6.4%, down from the previous rate of 15%

Motilal Oswal Financial Services Ltd (MOFSL) suggest that the size of the Indian jewellery retail sector was close to USD80b (INR6,400b) in FY24

The Hyderabad International Jewellery Show (HIJS) 2024, South India’s premier B2B jewellery exhibition, will be held from June 21 to 23 at the GMR Arena near the Hyderabad airport