Kushals Fashion Jewellery opened four new stores in Hyderabad on January 28 to expand its Telangana footprint, taking its city total to 17 as part of its retail growth plan.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.

IIJS Bharat – Signature 2026 concluded in Mumbai on January 15, recording an estimated ?75,000 crore in business, driven by strong domestic buying, international participation, and focused sourcing across categories.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

While multipurpose jewellery is seeing rising interest, exhibitors at IIJS Bharat Signature 2026 say that it might be a bit too early to call it a trend, finds out Khursheed Mistry.

IIJS Signature is the first jewellery event of 2026, and it will set the tone for the rest of the year, says Shaunak Parikh, Vice Chairman, GJEPC, in a conversation with Dhwani Rathod.

The 18th edition of IIJS Bharat-Signature is scheduled from January 8 2026 to January 12 2026 at the JIO World Convention Centre Bombay Exhibition Centre. The event is expected to unite the entire global gem and jewellery community under one roof. With a diverse array of exhibitors and industry leaders, the 18th edition promises to be a convergence of innovation, networking, and business opportunities.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

Litestyle by PNG Jewellers has opened a 600 sq ft standalone store in Viman Nagar, Pune, expanding its local footprint to four stores and supporting PNG Jewellers’ multi-format retail growth.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.