Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.

DGSL has introduced a structured insurance appraisal service in India, integrating gemological analysis with global valuation standards, while Atul Jain joins NAJA to align practices with international appraisal frameworks.

Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.

Mirari Fine Jewels has introduced the Machu Picchu collection, inspired by the historic citadel, featuring rings, cufflinks and earrings, focusing on design detail, craftsmanship and contemporary product positioning.

Gemfields disclosed updated G-Factor metrics on April 9, 2026, for Kagem and Montepuez operations, outlining government revenue contributions amid production disruptions, taxation changes, and market conditions across key gemstone assets.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

Bharat Diamond Bourse organized a Leadership Series session in Mumbai featuring MUBRI President Ali Pastorini and WGC India CEO Sachin Jain, addressing Latin America demand, trade barriers, and domestic market outlook.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

Hari Krishna Exports held a health seminar on April 4, 2026, in Mumbai, engaging 650 employees and families to promote preventive healthcare, holistic living, and workplace well-being initiatives.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.