Here's how to craft a memorable initial encounter with customers - according to five retailers
Positive first impressions can lead to trust, loyalty, and advocacy, while negative ones can deter consumers and harm brand reputation. Jewellery retailers place a great deal of emphasis on creating memorable and favorable initial encounters to build lasting relationships with their clients, discovers Suneeta Kaul
Could luck be a factor in the entrepreneurial odyssey?
The journey of a businessperson is often marked by many twists and turns, victories and losses, and good moments and bad. But some entrepreneurs enjoy greater success than others, even though the factors governing their business might be the same. How, and why, does that happen? Could it be that elusive, undefinable thing called LUCK at work, wonders Suneeta Kaul
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