P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.

Actor turns co-creator with Ekatra Jewels for a seven-shape solitaire collection celebrating the many facets of a woman

The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Malabar Gold & Diamonds has introduced its Nuwa natural diamond collection in Mumbai, featuring nature-inspired designs in 18kt and 14kt gold to expand its natural diamond jewellery portfolio.

Jewels by Queenie and Treasures by Tiara have launched a concept jewellery and café retail space on Mumbai’s Peddar Road, combining experiential jewellery retail with hospitality and design-led merchandising.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.