Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its first regional showpiece, Anantara — an intricately crafted 22KT gold creation that pays homage to Hyderabad’s rich spiritual and artistic heritage

Aditya Birla Group’s jewellery brand Indriya is rapidly expanding its footprint in India’s Rs 7-lakh-crore jewellery market. Since its launch in July 2024, the brand has opened 22 stores across 11 cities and aims to scale up to 100 outlets by the end of FY26

India’s jewellery industry is on the brink of a transformative era, driven by economic expansion, rising consumer demand, and a shift towards organized retail

Indriya, the jewellery brand from Aditya Birla Group, takes a significant step in its national expansion with its debut in South India, launching its first store in Hyderabad.

Sky Gold Ltd. has announced a significant business expansion by onboarding Aditya Birla Jewellery, which operates under the luxury brand Indriya, as a new client

Indriya, the jewellery retail brand under the Aditya Birla Group, has inaugurated its 11th store in Surat, marking another milestone in its rapid expansion journey

Indriya, the jewellery brand from Aditya Birla Group, has launched a captivating new campaign for its Indriya Diamond Collection, crafted by Ogilvy India. The campaign celebrates the timeless allure of diamonds and the deep connection they evoke in a woman’s heart

Novel Jewels, part of the Aditya Birla Group, is embarking on a significant expansion plan with a Rs.5,000 crore investment to open 100 stores nationwide over the next 18 months. This strategy, which includes both owned and franchised stores, seeks to leverage the growing consumer shift towards organized jewellery retail

Dilip Gaur, Director of Novel Jewels, predicts that India’s jewellery market could reach $215 billion by 2034

Aiming to become one of India's top three jewellery retailers within five years, this move marks a significant expansion of the group's consumer portfolio, leveraging over two decades of experience in the fashion retail and lifestyle industry.

Aditya Birla Group is launching Novel Jewels on July 26, entering India's branded jewellery market with an investment of Rs. 5,000 crores, aiming to establish exclusive stores and compete with major players like Tanishq and Reliance Jewels

The company recently received the esteemed 'Compliance and Risk Management Team of the Year 2023-24' award at the 13th Annual Legal Era-Indian Legal Awards

As the clock ticks forward, the landscape of India's jewellery market is undergoing a significant transformation