Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

HRD Antwerp convened 330 industry leaders, policymakers and retailers at the Indo-Belgian Diamond Forum in New Delhi, highlighting trade cooperation, transparency and the strategic partnership between India and Belgium.

PNG Jewellers inaugurated its 72nd showroom on Medical Road in Gorakhpur on March 15, 2026, marking its first store in the city as part of the brand’s ongoing North India retail expansion.

PNG Jewellers inaugurated a 4,500 sq. ft showroom in Uran, Navi Mumbai on March 13, 2026, taking its retail network to 70 stores. Actress and brand ambassador Madhuri Dixit inaugurated the outlet.

Kushals Fashion Jewellery opened four new stores in Hyderabad on January 28 to expand its Telangana footprint, taking its city total to 17 as part of its retail growth plan.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

PNG Jewellers appointed Ranbir Kapoor as brand ambassador in January 2026 in Pune to support national expansion by increasing visibility and reinforcing brand trust through endorsements and brand-led initiatives across markets.

Gargi by P.N. Gadgil & Sons reached 50 shop-in-shop counters at Shoppers Stop on January 19, 2026, marking a key retail expansion aligned with its national growth strategy.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

IIJS Bharat – Signature 2026 concluded in Mumbai on January 15, recording an estimated ?75,000 crore in business, driven by strong domestic buying, international participation, and focused sourcing across categories.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.