Mithila Palkar Leads Gargi’s Silver Festive Campaign
The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.
Kavitha Gold & Diamonds Repositions Gold With Fahadh Faasil Campaign
The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.
Shree Hari Jewellers Names Neil Nitin Mukesh Brand Ambassador
Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.
Indriya names Krithi Shetty South India brand ambassador
Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.
Kalyan Jewellers Launches Akshaya Thanga Maligai as Regional Brand in Tamil Nadu
Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.
MS Dhoni Named Brand Ambassador for Malabar Gold & Diamonds
Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.
GIVA Launches Pet Collection for Raksha Bandhan with Kriti Sanon Campaign
GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.
GJEPC Leads Trade Delegation to Uzbekistan to Expand Export Opportunities
GJEPC hosted a networking meet in Tashkent on July 14, bringing Indian gem and jewellery exporters together with Uzbek trade stakeholders to explore partnerships and strengthen bilateral business opportunities.
Kalyan Jewellers Appoints Sara Ali Khan as Brand Ambassador
Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.
SICIS Jewels Partners Vaishali S for Swayam Showcase at Paris Haute Couture Week
SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.
Bhima Jewellers Appoints Janhvi Kapoor as Brand Ambassador
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.
Candere Appoints Smriti Mandhana as Brand Ambassador
Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.
Indriya Introduces Diamond Selection Standard Focused on Light Performance
Indriya has introduced a diamond selection framework based on light performance, with one in five natural diamonds meeting its criteria, alongside the launch of SparkleScope technology across stores.
GIVA launches exchange campaign for artificial jewellery across 350+ stores
GIVA has launched its “Artificial Do. Silver Lo” Exchange Fest, allowing customers across India to exchange old or imitation jewellery for vouchers redeemable on silver and gold purchases until July 12.
Challani Jewellery Mart Opens Flagship Showroom in Puducherry
Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.
