Jos Alukkas launches ‘My Best Friend’s Wedding’ campaign
Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.
ORIGEM Aims to Redefine Lab-Grown Diamond Jewellery in India
Backed by the four-decade legacy of Goldiam International Ltd., ORIGEM has entered India’s fine jewellery segment with a focus on lab-grown diamonds (LGDs). Positioned as a contemporary brand, ORIGEM seeks to reshape how Indian consumers experience solitaire jewellery, offering modern designs that emphasise ethical sourcing, accessibility, and affordability
Silvostyle by PNG Jewellers Announces Rasha Thadani as Its Latest Brand Ambassador
Silvostyle by PNG Jewellers welcomes Rasha Thadani as the newest face, embodying elegance and style for the brand. The collaboration marks an exciting chapter in showcasing exquisite jewellery with a fresh perspective
CaratLane's Everyday Vows campaign commemorates the modern expression of love in marriages
The campaign emphasises that modern women view mangalsutras as an expression of love, celebrating all the special yet seemingly ordinary moments in a couple’s routine life
The only cheat-sheet you will need to hire the best floor manager
What does it take to be a good floor manager? Suneeta Kaul talks to a cross-section of jewellery retailers in an attempt to glean what kind of attributes they look for when hiring the perfect floor manager
De Beers Launch Diamond Insight Report - 2022
New research highlights key trends shaping how younger generations perceive, research and buy diamonds. Ethical assurances, branded offerings, ‘phygital’ retail and web3 experiences will define the new diamond world
Tanishq launches diamond pendant ‘Voyage’
The bold and edgy design reflects the audacious and progressive choices a woman makes by overcoming inhibitions and creating new algorithms representing her positive attitude towards life, says the company
Zoya introduces line of fine jewellery
From finely cut amethyst earrings set in rose gold to brilliant solitaires in solid platinum, Zoya’s gifting collection showcases an array of rare jewellery
GJEPC invites entries for 5th Artisan Awards 2022
This year, the theme is “The Collectors”, focusing on three iconic women – Elizabeth Taylor, Barbara Hutton and Wallis Simpson
GJEPC: Theme for Artisan Awards 2022 will be “The Collectorsâ€
After a successful edition of the Artisans Awards 2021, GJEPC announces its next at the IGJS 2021 in Dubai
Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Reliance Jewels launches Bella Collection
The new designs include single and layered lariats and stacked ring sets in both yellow gold and rose gold
The ultimate guide to hiring the perfect salesperson
The sales team is, arguably, the most important component of a retail jewellery company. Suneeta Kaul delves into what goes into hiring the perfect salesperson, and what retailers are doing to spot that elusive ‘wow’ factor in candidates
Disha Parmar & Rahul Vaidya Exude a Regal Charm Adorned in Anmol for Their Wedding Celebrations
Singer Rahul Vaidya and actress Disha Parmar tied the knot in Mumbai earlier this week adorned in Anmol’s statement jewels
Word to the Wise-Open Letters from Industry Stalwarts
The world has collectively gone through an unspeakable year. Loss of family members, friends, colleagues and acquaintances; the virus might’ve permanently altered the way some of us look at life. Many of us are bereft of hope, we are not able to see the light at the end of the tunnel. But this too shall pass, and as humans we are bound to come out of this hardship together. Here are some encouraging words penned by some industry stalwarts. Compiled by Sugandha R

