BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Backed by the four-decade legacy of Goldiam International Ltd., ORIGEM has entered India’s fine jewellery segment with a focus on lab-grown diamonds (LGDs). Positioned as a contemporary brand, ORIGEM seeks to reshape how Indian consumers experience solitaire jewellery, offering modern designs that emphasise ethical sourcing, accessibility, and affordability

Silvostyle by PNG Jewellers welcomes Rasha Thadani as the newest face, embodying elegance and style for the brand. The collaboration marks an exciting chapter in showcasing exquisite jewellery with a fresh perspective

The campaign emphasises that modern women view mangalsutras as an expression of love, celebrating all the special yet seemingly ordinary moments in a couple’s routine life

What does it take to be a good floor manager? Suneeta Kaul talks to a cross-section of jewellery retailers in an attempt to glean what kind of attributes they look for when hiring the perfect floor manager

New research highlights key trends shaping how younger generations perceive, research and buy diamonds. Ethical assurances, branded offerings, ‘phygital’ retail and web3 experiences will define the new diamond world

The bold and edgy design reflects the audacious and progressive choices a woman makes by overcoming inhibitions and creating new algorithms representing her positive attitude towards life, says the company

From finely cut amethyst earrings set in rose gold to brilliant solitaires in solid platinum, Zoya’s gifting collection showcases an array of rare jewellery

This year, the theme is “The Collectors”, focusing on three iconic women – Elizabeth Taylor, Barbara Hutton and Wallis Simpson

After a successful edition of the Artisans Awards 2021, GJEPC announces its next at the IGJS 2021 in Dubai

Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

The new designs include single and layered lariats and stacked ring sets in both yellow gold and rose gold