De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
Jennifer Winget Co-Creates ‘Not Just One’ Solitaire Collection with Ekatra Jewels
Actor turns co-creator with Ekatra Jewels for a seven-shape solitaire collection celebrating the many facets of a woman
Divine Solitaires Announces Winners Of Fourth TSFI 2026 Mega Bumper Draw
Six customers from across India have won prizes, including an SUV, an electric scooter, a gaming console, smart glasses, and a QLED television, as part of The Solitaire Festival of India.
Jewels by Annu Chadha Opens Flagship Store in Chattarpur
Jewels by Annu Chadha has opened a flagship boutique at The Corridors, Chattarpur, New Delhi, expanding its retail presence in South Delhi and the wider NCR market.
MS Dhoni Named Brand Ambassador for Malabar Gold & Diamonds
Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.
Saggar Mehra Couture and Nipun Khanna Launch 'Vanraaj' Collaboration
Saggar Mehra Couture has partnered with jewellery designer Nipun Khanna to launch Vanraaj, a menswear and fine jewellery collection inspired by modern royalty, combining couture craftsmanship with jewellery design.
VBJ launches Amazing Aadi Sale across Chennai showrooms
VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.
Kalyan Jewellers Appoints Sara Ali Khan as Brand Ambassador
Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.
Bhima Jewellers Appoints Janhvi Kapoor as Brand Ambassador
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.
Candere Appoints Smriti Mandhana as Brand Ambassador
Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.
De Beers Group Launches Father’s Day Campaign with Pankaj Tripathi Across 50 Stores
De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.
BIS Steps Up Preparations for Mandatory Silver Hallmarking
Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.
More Indian Women Are Choosing Diamonds for Themselves as Natural Diamond Ownership Rises to 15%
Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.
Jos Alukkas Launches Platinum Jewellery Campaign with Dulquer Salmaan
Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.
GSI, Bharat Ratnam Mega CFC Conduct Gem Identification Masterclass
GSI and Bharat Ratnam Mega CFC conducted a gemstone identification masterclass for jewellery professionals, focusing on gemstone analysis, treatment detection, traceability, and technical education amid evolving consumer demand in India.
