Jos Alukkas Launches Platinum Jewellery Campaign with Dulquer Salmaan
Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.
GSI, Bharat Ratnam Mega CFC Conduct Gem Identification Masterclass
GSI and Bharat Ratnam Mega CFC conducted a gemstone identification masterclass for jewellery professionals, focusing on gemstone analysis, treatment detection, traceability, and technical education amid evolving consumer demand in India.
India’s KP Dialogue 2026 Focuses on Traceability, ESG and Consumer Confidence in Natural Diamonds
The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.
Indian Association for Gold Excellence and Standards crosses 100 accredited partners, expands to 550+ outlets
IAGES, a self-regulatory body, has crossed 100 accredited partners across 550+ outlets in 240 cities on May 5, 2026, strengthening standardization, transparency, and industry-wide adoption of its accreditation framework.
De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
The Radiance of Authenticity: Forevermark’s Vision for the Natural Diamond Journey
Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.
PGI India Launches Platinum Season of Love 2026 Retail Activation
Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.
Forevermark expands retail footprint ahead of Akshaya Tritiya demand
Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.
Everyday Diamond Wear Gains Ground in India, Says De Beers
De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.
De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
GIVA Launches VEDA Premium Jewellery Store in Bangalore
GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.
Jaipur Watch Company Launches Maharana Pratap Stamp Automatic Watch
Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.
Jagannath Gangaram Pednekar Jewellers receives IAGES accreditation across 24 stores
Jagannath Gangaram Pednekar Jewellers secured IAGES accreditation across 24 stores in Maharashtra and Goa on March 24, 2026, reinforcing compliance, transparency and alignment with industry-led self-regulatory standards.
Forevermark Opens First Store in Chandigarh at Nexus Elante Mall
Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.
Seven Districts Added in Sixth Phase of Mandatory Gold Hallmarking
The Government of India has expanded mandatory gold hallmarking to seven additional districts under the sixth phase of implementation, increasing nationwide coverage to 380 districts effective March 2, 2026.
