Limelight Lab Grown Diamonds has expanded its Mumbai retail network with a new mono-brand store in Kalyan, taking its store count in the city to eight.

The Patna-based jeweller has launched a 10-day in-store activation around the film, combining jewellery visibility with a purchase-linked movie ticket offer.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Keemti Jewels has opened its third Delhi-NCR store in Gurgaon in August 2026, taking its India retail network to 11 stores as the lab-grown diamond brand expands nationwide.

Bengaluru-based laboratory-grown diamond jewellery brand Aukera has secured Rs 90 crore in debt funding led by Alteria Capital to support retail expansion, product development, omnichannel growth and hiring across India.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

The Department of Commerce and GJEPC organized an outreach programme in Jaipur on 9 June, encouraging jewellery exporters to utilize India’s FTAs to expand exports and access global markets.

Bureau of Indian Standards is strengthening infrastructure, stakeholder outreach and compliance mechanisms as it evaluates the rollout of mandatory silver hallmarking across India’s jewellery and silverware sectors.

India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.

Vijay Exports has transitioned to Vijay Atelierr Fine Jewels Pvt. Ltd., reflecting a design-led positioning while retaining its manufacturing focus ahead of its participation at JCK Las Vegas 2026.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

As India raises gold import duty to 15%, leading jewellery players and trade bodies support gold conservation measures while warning of liquidity pressure, export challenges and rising risks to MSMEs.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.