Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.

Gargi by PNGS has opened two jewellery kiosks at Lakeshore Mall, Hyderabad, and Pacific Mall, Delhi, in June 2026, expanding its retail network through a capital-efficient kiosk-led strategy.

Jewellers Association Jaipur will organize JAS 2026 from July 3-5 at Novotel Jaipur Convention Centre, featuring 351 exhibitors, international delegates, trade buyers and a Dubai Jewellery Group partnership.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

Gargi by PNGS has expanded its retail network with new kiosks in Kolkata and Ghaziabad during May 2026, strengthening its presence in North and East India as part of its FY27 growth plan.

Khandelwal Jewellers inaugurated its ninth showroom in Jalna, Maharashtra, marking its first entry into Marathwada and expanding its retail presence beyond Vidarbha as part of its regional growth strategy.

Ahmedabad-based SMR Jewels launched its SME IPO on May 26 with a Rs 128–135 price band, aiming to raise Rs 67.23 crore for expansion, working capital and debt repayment initiatives.

Securities and Exchange Board of India has approved Hyderabad-based Deepa Jewellers’ IPO comprising a Rs 250 crore fresh issue and promoter OFS, supporting the company’s expansion in organized B2B gold jewellery processing and supply.

Ahmedabad-based SMR Jewels Limited will launch its SME IPO on May 26, 2026, with a price band of Rs 128–135 per share to support business and corporate funding requirements.

Delhi Jewellers Association conducted the DJABL 2026 auction ceremony in New Delhi on May 19, bringing together jewellers, sponsors and players ahead of the badminton league scheduled for May 30-31.