Tribe Amrapali is extending its Ramayana association through two retail collections, seeking to connect younger consumers with traditional Indian jewellery, discovers Preeti Kulkarni.

The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

The jewellery retailer opened four franchise showrooms in Uttar Pradesh and Bihar, adding 12,000 sq. ft. of retail space and taking its total footprint beyond 90,000 sq. ft.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Jewellery logistics is moving from a largely trader-to-trader model towards a more organized, regulated and technology-led supply chain. With B2C fulfilment, shipment visibility and faster turnaround gaining importance, logistics providers are having to respond to changing customer expectations, rising shipment volumes and evolving security requirements, says Anand Sen, CEO – Domestic, BVC Logistics, in a conversation with Preeti Kulkarni.

PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.

Challani Jewellery Mart entered Puducherry on May 29, 2026, with a three-floor, 6,000 sq. ft. showroom featuring gold, diamond, bridal, temple and silver jewellery collections.

Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.