De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

Divine Solitaires introduced a Gudi Padwa offer in India from March 16–19, 2026, enabling customers to book diamond coins at Rs 2,000 with price protection to drive festive purchases.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Pret by Couture India 2026 brought together top retailers, designers, and manufacturers for a dynamic showcase, blending ready-to-wear brilliance, market insights, and leadership recognition shaping the next growth phase of jewellery.

Sonani Jewels introduces the ‘9 to Fine’ lab-grown diamond jewellery range in 9KT gold, designed for daily wear with versatile styles and customization — catering to evolving retailer demand for accessible fine jewellery.

CaratLane presented eight natural diamond jewellery looks at New York Fashion Week on February 16, 2026 in Chelsea Piers, marking its first international runway showcase and expanding global market presence.

The International Institute of Gemology organized a two-day industrial visit to Surat, covering diamond processing, technology integration and jewellery manufacturing to align academic training with industry practices.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

Candere by Kalyan Jewellers introduces a refined curation of affordable luxury essentials crafted for contemporary professionals, blending minimalist design, elevated craftsmanship, and everyday versatility to redefine what modern, wearable elegance truly looks like.