Ahmedabad-based SMR Jewels launched its SME IPO on May 26 with a Rs 128–135 price band, aiming to raise Rs 67.23 crore for expansion, working capital and debt repayment initiatives.

Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.

Mumbai-based Shringar House of Mangalsutra reported strong Q4 FY26 growth, doubled PAT, expanded manufacturing capacity, and entered the bridal jewellery segment through partnerships with Tanishq and Malabar Gold & Diamonds.

Vijay Exports has transitioned to Vijay Atelierr Fine Jewels Pvt. Ltd., reflecting a design-led positioning while retaining its manufacturing focus ahead of its participation at JCK Las Vegas 2026.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

Jewels by Queenie and Treasures by Tiara have launched a concept jewellery and café retail space on Mumbai’s Peddar Road, combining experiential jewellery retail with hospitality and design-led merchandising.

PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.