Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

GSI and Bharat Ratnam Mega CFC conducted a gemstone identification masterclass for jewellery professionals, focusing on gemstone analysis, treatment detection, traceability, and technical education amid evolving consumer demand in India.

India concluded the Kimberley Process Intersessional 2026 in Mumbai after four days of discussions on compliance, transparency and governance reforms aimed at strengthening confidence in the natural diamond trade.

India commenced the Kimberley Process Intersessional Meeting 2026 in Mumbai on May 11, bringing global participants together to discuss compliance, monitoring and consumer confidence in responsibly sourced natural diamonds.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.

The KP Dialogue Forum will be held in Mumbai on May 10, 2026, bringing together global diamond industry stakeholders to discuss credibility, consumer confidence and compliance across the supply chain.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Instamart partners with Kalyan Jewellers to introduce gold rate protection between April 10–16, 2026, allowing consumers to lock prices and complete purchases on Akshaya Tritiya at lower prevailing rates.

Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.

GJEPC inaugurated IIJS Bharat Tritiya 2026 on 21 March at BIEC, Bengaluru, with industry leaders and government officials, marking the start of the three-day trade event focused on regional jewellery manufacturing and sourcing.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.