Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.

VBJ, Vummidi Bangaru Jewellers has reopened its Vummidi Silverware showroom on Anna Salai, Chennai, with an 8,000 sq. ft. retail space to expand its silver jewellery and silverware offering for customers.

Jos Alukkas has launched its ‘Season of Diamonds’ campaign from July 10-31 across more than 60 showrooms in India, offering promotional benefits to drive natural diamond jewellery sales.

Kalyan Jewellers has expanded its Maharashtra retail network with the opening of its first showroom in Virar on July 11, strengthening its presence and increasing access to its product portfolio.

Candere by Kalyan has opened its 125th store in Virar, Maharashtra, on July 6, 2026, expanding its retail network in the Mumbai Metropolitan Region and strengthening its omnichannel presence.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Jewellers Association Jaipur will organize JAS 2026 from July 3-5 at Novotel Jaipur Convention Centre, featuring 351 exhibitors, international delegates, trade buyers and a Dubai Jewellery Group partnership.

Thangamayil Jewellery has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES), strengthening its commitment to industry standards and responsible practices across its retail operations in Tamil Nadu.

Ministry of Good Souls has introduced a new bridal jewellery collection in 925 sterling silver, featuring handcrafted designs for weddings and festive occasions, with prices ranging from Rs 30,000 to over Rs 1.6 lakh.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

GJEPC inaugurated the India Pavilion and India Design Gallery at JCK Las Vegas 2026, showcasing 33 exporters and award-winning jewellery designs to strengthen India's global market presence.

The Gem & Jewellery Export Promotion Council has joined the Natural Diamond Council as a member, becoming the first industry body under the Luanda Accord framework to formalize participation.

Divine Solitaires said rising gold prices and changing consumer sentiment are encouraging buyers to consider natural diamonds for milestone purchases, while supporting India’s diamond manufacturing and export ecosystem.