The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

India’s silver jewellery manufacturers could see faster import approvals following the DGFT’s move to simplify authorization procedures for specified silver products. The change may improve sourcing predictability and production planning; however, customs duties and import restrictions remain unchanged, finds out Suneeta Kaul.

The Kanpur-based jeweller’s recognition highlights its social initiatives, including support for para-badminton players through She by Kashi, and its focus on community welfare and inclusivity.

Priority Jewels Limited's Rs 91.50 crore IPO opens August 28 and closes September 1, with the Mumbai-based B2B jewellery manufacturer listing on NSE and BSE on September 4.

Aura Bling Jewels has launched its Saubhagya mangalsutra collection in Nashik, featuring 25 lightweight designs with interchangeable pendants, Italian-design chains and 18K gold plating.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

With the U.S. Section 301 tariff regime taking effect on July 24, 2026, GJEPC says Indian gem and jewellery exports continue to face a 10% additional tariff despite policy compliance.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.