Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

Jagannath Gangaram Pednekar Jewellers secured IAGES accreditation across 24 stores in Maharashtra and Goa on March 24, 2026, reinforcing compliance, transparency and alignment with industry-led self-regulatory standards.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.

Malabar Gold & Diamonds will invest Rs 1,580 crore to open 20 showrooms across India by March 2026, expanding to 445 outlets globally and creating 725 jobs.

Addressing the media, GJC announced the dates of the ninth edition of the India Gem and Jewellery Show, and also took the opportunity to unveil its new logo and identity.

HRD Antwerp convened 330 industry leaders, policymakers and retailers at the Indo-Belgian Diamond Forum in New Delhi, highlighting trade cooperation, transparency and the strategic partnership between India and Belgium.

Contemporary sculptural jeweller Suhani Parekh expands her brand Misho with Volume One — the label’s first ready-to-wear capsule that extends Misho’s architectural design ethos while elevating its jewellery repertoire.

The IJ Powerlist 2026 celebrated 30 influential changemakers steering India’s jewellery industry forward. From retail expansion to export leadership, the platform recognized visionaries driving transformation, professionalism, and long-term growth across the organized jewellery ecosystem.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.