Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

The Jaipur Jewellery Show (JJS), fondly known as the December Show, returns for its 22nd edition from 20 to 23 December 2024 at the Jaipur Exhibition and Convention Centre (JECC), Sitapura. With over 1200 booths, this premier event continues to blend Jaipur’s rich heritage in gems and jewellery with contemporary trends, offering a vibrant platform for trade, innovation, and design excellence

Youngsters are less easy to please. Their approach towards materialistic things are underlined with a keen interest in minimalistic designs, wearability, utility and sustainability. Quality and affordability are key. Come festive and bridal seasons, impress youngsters and ensure your conversion rates are higher by stocking these pieces says Vijetha Rangabashyam

Digital marketing is imperative to any business today. The jewellery industry too, is gradually embracing digital marketing as a new way of promoting their brands. The rise of digital marketing is changing the way jewellery brands are engaging their target customers. Kavita Parab spoke to industry leaders to find out about how to use the power of digital marketing to enhance brand image and appeal to the current crop of target audience.