Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

VBJ will hold a two-day jewellery sale and exhibition in Madurai on August 26 and 27, featuring gold, diamond, solitaire and precious stone jewellery at Fortune Pandiyan Hotel.

Rajasthan Chief Minister Bhajan Lal Sharma has urged Jaipur and Yamanashi jewellery associations to deepen technology and investment cooperation during a meeting with a Japanese delegation

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Birdhichand Ghanshyamdas marked its first anniversary at Jio World Plaza, Mumbai, with an event highlighting Jaipur jewellery heritage, archival designs and the brand’s Mumbai presence.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Rajkumari Dr JayaPalashri Anil and Dhushyant Anil visited Tenth Dimension Jewels’ Bengaluru boutique on India’s 80th Independence Day, exploring jewellery and the brand’s Manifest Symbol design.

Keemti Jewels has opened its third Delhi-NCR store in Gurgaon in August 2026, taking its India retail network to 11 stores as the lab-grown diamond brand expands nationwide.

Ekatra Jewels has raised Rs 10 crore from strategic investors within 100 days of launch, taking its valuation to Rs 100 crore to support expansion and product development.

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

The government is considering changes to its gold deposit framework, including a role for jewellers, to bring more privately held gold into the financial system and reduce import dependence.

India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says