De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.

De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

Kumari Fine Jewellery entered franchise sports on February 6, 2026 with Kumari Jets at ASTCL in Mumbai, aiming to engage younger urban consumers through cricket, entertainment visibility and OTT broadcast.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

VBJ Since 1900 unveiled the MS Dhoni Signature ‘Lucky 7’ Bracelet in Chennai on 11 December 2025, created under PGI’s Men of Platinum initiative to expand men’s platinum jewellery offerings.

Tanishq commemorated India’s ICC Women’s Cricket World Cup victory by gifting gold rings to players, crafted from gold exchanged by households nationwide under its Gold Exchange programme.

Jaipur’s vibrant jewellery industry gathered for an unforgettable event, the 'JYWS Premier League Season 5', presented by 'FURA'

Crafted from rare platinum and featuring Dhoni’s iconic signature, each piece in this exclusive collection symbolizes the strength, resilience, and determination that define Dhoni’s remarkable journey

GRT Jewellers has launched its new Men’s Collection, designed to blend sophistication with strength. Featuring renowned cricketer Ravichandran Ashwin in a heartfelt promotional film, the collection offers a range of stylish bracelets, rings, and chains, showcasing GRT’s commitment to quality and timeless elegance

As the T20 Cricket World Cup approaches, PGI India’s Men of Platinum is set to enhance the excitement of cricket fans with its 'Man of Platinum of the Match' contest