Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

VBJ Since 1900 continues its iconic Jhumka Festival, presenting over 2,000 designs that blend heritage artistry and contemporary elegance, reflecting the brand’s legacy, craftsmanship, and deep cultural resonance across generations.

Harit Zaveri Jewellers launches Lagan, a versatile bridal jewellery collection inspired by India’s cultural heritage, celebrating the bride and her loved ones with timeless gold craftsmanship, heirloom appeal, and contemporary wedding elegance.

This wedding season, Harit Zaveri Jewellers unveils Lagan, a captivating bridal collection that celebrates love, family, and the timeless traditions woven into every Indian wedding. Inspired by royal textiles, intricate embroidery, and architectural grandeur, Lagan brings together artistry, heritage, and modern elegance — offering versatile gold and Polki jewels designed for the bride and every woman who shares in her joyous journey.

Bengaluru event honours beauty, culture, and individuality across the southern states

Senco Gold & Diamonds has entered Uttarakhand with the launch of its first showroom in Dehradun, inaugurated by brand ambassador Vidya Balan on Dussehra.

Dassani Brothers has launched a new festive jewellery line, ‘Sumukha’, to mark the onset of Ganesh Chaturthi. The collection draws inspiration from one of Lord Ganesha’s epithets, meaning “the one with a beautiful face,” and celebrates devotion through timeless Polki and Jadau artistry.

Mumbai-based luxury label RASA Jewels is rewriting the rules of heirloom jewellery with its Spring/Summer 2025 collection, which reimagines age-old Indian techniques—such as Polki, Navratan, Meenakari, Panchchikan, and Temple jewellery—through the elegant medium of silver

The three-floor store in Sigra strengthens the brand’s presence in eastern Uttar Pradesh and brings its Gorakhpur legacy closer to a growing local clientele

As Akshaya Tritiya approaches—a festival traditionally associated with prosperity, wealth, and new beginnings—jewellery houses across India are preparing for a surge in gold purchases. Among them, PP Jewellers by Pawan Gupta has unveiled a new gold collection aimed at marking the occasion with designs that blend tradition and contemporary appeal

Marking 60 years of excellence, GRT Jewellers has achieved a monumental milestone by setting a Guinness World Record for crafting the world’s heaviest gold jhumkas

Pret jewellery has always been a popular choice with women, but of late, its demand has been scaling new heights, particularly among NRIs, who are embracing it for its blend of style, affordability, convenience and accessibility, discovers Suneeta Kaul

Manaal Fine Jewellery has introduced a new collection titled Whispers of Zambia, which explores a blend of heritage and modern design elements

Zoya, the storied atelier from the House of Tata, has made its grand debut in East India by opening its first boutique in Kolkata