As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

Gemological Science International conducted a Jewellery Excellence Workshop in Indore, training senior retail teams across Madhya Pradesh to improve product knowledge, customer engagement, and handling of laboratory-grown diamond queries.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

IJ Power List 2026 honours the leaders redefining Indian jewellery retail through governance, innovation, cultural stewardship, and disciplined growth—celebrating visionaries shaping the industry’s future with clarity, credibility, and conviction.

Divine Solitaires outlines its India strategy to position natural diamond solitaires for proposals, anniversaries, birthdays, self-purchase and Mangalsutra ceremonies, aiming to expand repeat-purchase opportunities for jewellery retailers.

Khimji Jewellers has appointed Rajat Verma as Chief Marketing Officer to oversee brand strategy, marketing operations and support retail expansion initiatives as part of the company’s leadership team in India.

Shineshilpi has announced the launch of The Shine House, a new B2B jewellery sourcing hub in Zaveri Bazaar, Mumbai, expanding its infrastructure to support retailers and manufacturers with centralised operations.

PC Jeweller has partnered with the Uttar Pradesh government to help 1,000 certified goldsmiths transition into jewellery entrepreneurs through training, market access and support under state and central schemes.

GIVA has rolled out the GIVA Exchange Fest from December 1 2025 across all Exclusive Brand Outlets, enabling customers to exchange old jewellery for a fixed Rs 200 wallet credit per piece.