Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

IJ Power List 2026 honours the leaders redefining Indian jewellery retail through governance, innovation, cultural stewardship, and disciplined growth—celebrating visionaries shaping the industry’s future with clarity, credibility, and conviction.

Divine Solitaires outlines its India strategy to position natural diamond solitaires for proposals, anniversaries, birthdays, self-purchase and Mangalsutra ceremonies, aiming to expand repeat-purchase opportunities for jewellery retailers.

Khimji Jewellers has appointed Rajat Verma as Chief Marketing Officer to oversee brand strategy, marketing operations and support retail expansion initiatives as part of the company’s leadership team in India.

Shineshilpi has announced the launch of The Shine House, a new B2B jewellery sourcing hub in Zaveri Bazaar, Mumbai, expanding its infrastructure to support retailers and manufacturers with centralised operations.

PC Jeweller has partnered with the Uttar Pradesh government to help 1,000 certified goldsmiths transition into jewellery entrepreneurs through training, market access and support under state and central schemes.

GIVA has rolled out the GIVA Exchange Fest from December 1 2025 across all Exclusive Brand Outlets, enabling customers to exchange old jewellery for a fixed Rs 200 wallet credit per piece.

Candere broadens its retail footprint in Maharashtra with new stores in Andheri and Mulund, marking a stronger presence in Mumbai and advancing its strategy to offer accessible, contemporary jewellery to urban consumers.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

Tanishq, the jewellery brand from Titan Company Limited and part of the Tata Group, has announced a collaboration with Gemological Science International (GSI) to enhance gemological knowledge across its retail and corporate teams in India

The three-floor store in Sigra strengthens the brand’s presence in eastern Uttar Pradesh and brings its Gorakhpur legacy closer to a growing local clientele