Dassani Brothers launched its Varnika diamond jewellery collection at IIJS Signature 2026 in Mumbai, marking the brand’s entry into contemporary design-led diamond offerings while expanding its product portfolio for retailers.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

Aisshpra Gems & Jewels, Uttar Pradesh’s trusted jewellery house since 1940, expands its footprint with Sultanpur’s largest showroom, offering diverse collections, heritage craftsmanship, and transparent pricing, inaugurated by Cabinet Minister Shri Nand Gopal Gupta ‘Nandi’.

EBITDA margin improves sharply to 7.83% and PAT margin rises to 5.32% despite volatile gold pricing environment.

GIVA, one of India’s fastest-growing jewellery brands, has announced the launch of its Grand Festive Sale, offering customers special savings across its silver, gold, and lab-grown diamond collections.

As Ganesh Chaturthi ushers in a season of devotion, joy and celebration, jewellery brands are rolling out festive collections that blend tradition with modern design. This year, Lukson Jewels, Aupulent Jewellery and Nishani Studio have introduced curated selections that offer a mix of sustainability, luxury and affordability for those looking to elevate their festive wardrobe or gift loved ones.

WPP Media has unveiled a one-of-its-kind cinema activation for Aditya Birla Jewellery’s Indriya brand, turning theatre ceilings into immersive storytelling spaces to launch its latest diamond collection, Aasmaniyat

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus

India: Lab-grown diamond jewellery brand Aukera has announced the launch of two new retail outlets in Greater Noida and Bangalore, reinforcing its rapid growth and strong positioning in the emerging segment of sustainable luxury

Tanishq, the flagship jewellery brand from the Tata Group, has unveiled its latest natural diamond collection, ‘Élan’, a dazzling ode to self-assured femininity and contemporary glamour. Designed for the woman who commands attention and celebrates her individuality, Élan marks a bold addition to the brand’s portfolio of fine jewellery