De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
De Beers introduces ‘Heera Hai Aapke Liye’ at IIJS Bharat Signature
De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.
We are optimistic about India’s diamond export trajectory in 2026 Sabyasachi Ray, ED, GJEPC
In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.
Bhima Gold Launches Diamond Jewellery Festival Across Stores
Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.
GJEPC Hosts De Beers’ Sean Lin to Advance Collaboration on Boosting Natural Diamond Demand in China
De Beers VP Sales Sean Lin meets GJEPC leadership in Mumbai to discuss strengthening natural diamond demand in China, market recovery signals, and deeper collaboration on retail promotion and consumer education.
GJEPC Engages with Bankers in Interactive Session, Fostering Stronger Collaborations and Confidence in Industry Growth
The Gem and Jewellery Export Promotion Council (GJEPC) recently hosted an interactive session with leading bankers in Mumbai on October 17, focusing on the current industry outlook and exploring new opportunities for collaboration with financial institutions
Tanishq and De Beers Forge Strategic Alliance to Boost Diamond Jewellery in India
Retailers Eye Growth as Diamonds Account for 30% of Sales
De Beers Projects India’s Diamond Jewellery Market Growth to $17 Billion by 2031
De Beers, a prominent figure in the diamond industry, has forecasted significant growth for India's diamond jewellery market, projecting it to reach $17 billion by 2031
Import duty cut on cut and polished diamonds: The inside story
Yes, the import duty cut to 5% will benefit some segments of the diamond industry, but how big will the impact be? Suneeta Kaul finds out
Hand-cuffs by Anmol Jewellers
The cuffs are designed for party-season
Day 1 of IIJW culminates
It saw a mix of renowned and fresh names of the jewellery designing industry.
Contemporary Diamond jewellery collection by Diagold
The collection is very practical and can be worn at any occasion and on any outfit.
Collection for Mother's Day by Popley Group
Circle of Love Collection pays tribute to the eternal emotion of love.
Five centuries of Indian jewellery history to exhibit in Moscow
Will be showcased in the exhibit - India: Jewels that Enchanted the World
PC Jeweller bags an award at Indian Gems and Jewellery Awards
They won the 'Large - Plain Precious Metal Jewellery' Award and it is the only Delhi based Jewellery company to receive the Award this year.
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