The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Limelight Lab Grown Diamonds announces an Rs 250 Crore fundraise in Mumbai to add in-house diamond growing and manufacturing, supporting retail expansion and a target of 200 stores by 2027.

DiAi Designs launched two lab-grown diamond collections on December 23 2025, across India, introducing non-flip tennis jewellery and cushion-cut designs to address wearability, gifting demand, and year-end retail season needs.

Réia Diamonds launches its vibrant Chromatique Collection, introducing coloured lab-grown diamond engagement rings in contemporary designs. The new line celebrates personal expression with accessible pricing and hues symbolising every shade of modern love.

Glow by Kirtilals has unveiled its latest showroom on MG Road, Vijayawada, marking a significant milestone in the brand’s retail expansion. With this launch, the diamond jewellery brand continues its mission to make exquisite, lightweight natural diamond pieces accessible to the new generation of jewellery lovers who seek everyday elegance with a modern twist.