IGI, Gujarat Titans Launch Diamond Certification Awareness Campaign
International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.
Kalyan Jewellers launches Poila Boishakh digital campaign featuring Ritabhari Chakraborty
Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.
Kalyan Jewellers launches Gudi Padwa digital campaign featuring Pooja Sawant
Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.
Kalyan Jewellers Marks Bhaidooj 2025 with a Touching Digital Film Celebrating Sibling Bonds
The campaign captures love beyond sight, reminding audiences that true beauty is felt from the heart
Ratnalaya Jewellers Hosts Mega Blood Donation Drive in Danapur, Draws Over 200 Donors
Ratnalaya Jewellers organised a large-scale blood donation camp at its Danapur branch on Saturday, reinforcing its commitment to social responsibility and community engagement
ORRA Fine Jewellery Marks Women’s Day with Interactive Digital Initiative
ORRA Fine Jewellery commemorated International Women’s Day with a unique digital campaign aimed at recognizing individuals, communities, and brands that contribute to the empowerment and success of women
Gemfields has unveiled a compelling new book, "No Stone Unturned: The Hunt for African Gems"
Authored by Richa Goyal Sikri, this collection of 24 adventure stories takes readers on a thrilling journey through six decades of the coloured gemstone trade in Africa
Kalyan Jewellers brings in festive cheer with the launch of its Onam 2022 Digital Campaign
The brand celebrates the ‘Tradition of Togetherness’ with Onam Special TVC featuring brand ambassadors Manju Warrier and Wamiqa Gabbi
CaratLane launches the ‘Love it or Hate it’ campaign for Valentine’s Day
The omnichannel jewellery company has come out with a digital campaign to mark the occasion of Valentine’s Day
Kalyan Jewellers launches second video of Muhurat digital campaign
Coming close on the heels of the first digital ad, showcasing the Gujarati bridal pieces, this digital film exhibits the choicest of Punjabi bridal jewellery from the brand’s Muhurat collection
PGI launches second edition of 'Season of Hope'
Platinum’s Season of Hope will spread out to 1370+ retailers across the country ushering the all-important festive and wedding season
Parekh Ornaments unveils campaign titled Vintage Hearts
The company has come out with a new digital campaign, titled Vintage Hearts, which highlights its heritage collection
Pioneering Trends And Breaking Stereotypes
ANMOL Presents Real Women Inspire Real Women this Women’s Day
Candere Introduces New Diwali Campaign 'Iss Diwali Faida Fix Hai' This Festive Season
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
Surefire ways to get that customer into your store this festive season
We can be hopeful about the festive season ahead of us. But if you think the consumers will magically walk into your store, without any strategic marketing campaigns, then think again. Sugandha R speaks to experts and finds out what will work best in terms of not just getting that customer into your store, but also ensuring he or she buys
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