Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

GJEPC’s White Paper receives high-level endorsement during President Murmu’s State Visit to Botswana, advancing plans for a direct India–Botswana diamond trade route designed to strengthen MSME access, transparency and bilateral growth.

Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Fiona Diamonds Launches #FreefromLove Campaign: Redefining Valentine's Day Gifting

The Rajasthan Govt. has approved the allocation of roughly 44,000 square meters of land at the reserve rate for the construction and development of the Jaipur Gem and Jewellery Bourse, marking a key step in enhancing India's gem and jewellery industry.

The sixth edition of Platinum Guild International’s Buyer Seller Meet in God’s Own Country brought top platinum jewellery manufacturers as well as retailers across India under one roof, in an effort to boost platinum jewellery as a product category amidst consumers

India's Prime Minister Narendra Modi's gift of a lab-grown diamond to US President Joe Biden highlights India's leadership in the sector and commitment to sustainability.

Senco Gold & Diamonds has today announced the appointment of renowned Bengali actress Ishaa Saha as its regional brand ambassador. The actress will be promoting Senco Gold’s bridal jewellery collection.

While Madhumita Sarcar will promote the brand in West Bengal, Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collections in the North Eastern states of Assam and Tripura

DJGF was an intrinsic part of the ‘Festival of Business – Ushering Economic Resurgence’ campaign of Informa Markets

Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul

This execptional D colour Type IIa gem has been purchased from Petra Diamonds at just under $15 million making it one of the most famous diamonds to have originated from this historic mine 

The actress will endorse the brand across India.