Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

GJC will host the 9th GJS from April 4–7 in Mumbai with over 400 exhibitors, Manthan conclave, Mindspeak seminars, and Chief Guest Chandrashekhar Bawankule anchoring the opening.

Couture India Show 2026 will be held from September 26–28, at Taj Palace, New Delhi, bringing together leading jewellery brands and retailers for a focused B2B networking and sourcing platform.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

IIJS Bharat Tritaya 2026 concluded on a measured note, signalling a constructive recalibration. The industry is steadily transitioning from volume-led growth to a more value-driven, strategic approach, navigating global geopolitical shifts and elevated gold prices with greater clarity and intent, reports Khursheed Mistry.

PNGS Reva Diamond Jewellery reported Q3 FY26 growth with revenue rising 40% QoQ and PAT 82%, driven by festive demand, increased footfall, and planned COCO store expansion across Maharashtra and North India.

GJEPC inaugurated IIJS Bharat Tritiya 2026 on 21 March at BIEC, Bengaluru, with industry leaders and government officials, marking the start of the three-day trade event focused on regional jewellery manufacturing and sourcing.

Rokde Jewellers introduces a limited-period ‘Tax Free Mahotsav’ campaign, absorbing GST on jewellery purchases until March-end, aiming to boost Gudi Padwa and wedding season demand across its retail network.

P N Gadgil Jewellers reported over Rs 10,000 crore revenue in FY26, with Gudi Padwa sales at Rs 170.7 crore, up 38% YoY, driven by gold, diamond and silver segments.