De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

Kalyan Jewellers returned to the Cannes Film Festival for a third appearance, unveiling a bespoke high-jewellery creation for brand ambassador Kalyani Priyadarshan inspired by Art Deco design and couture styling.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

Jos Alukkas announced a partnership with M4Marry on April 27, 2026, in Mumbai to extend its ‘Second Sunrises’ campaign, targeting individuals seeking second marriages through content, platform integration, and outreach.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

Senco Gold & Diamonds introduces Bangle Utsav 2026 across India ahead of Akshaya Tritiya, presenting over 500 designs and promotional offers to drive seasonal jewellery demand and consumer engagement nationwide.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.