De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
CaratLane Marks 18 Years with Anniversary Film Featuring Yami Gautam Dhar
CaratLane celebrated its 18th anniversary with a film featuring brand ambassador Yami Gautam Dhar, alongside product upgrades, new designs and initiatives to expand its international business.
Heer by GIVA Names Anushka Sharma Face of Gold and Lab-Grown Diamond Brand
GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.
SENNES Showcases Lab-Grown Diamond Jewellery at Milan Fashion Week
SENNES partnered with designer Dhruv Kapoor at Milan Fashion Week, showcasing its Toi et Moi lab-grown diamond collection across runway looks on September 22.
World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
CaratLane Brings Maharashtra’s Chandrakor Motif to Life in Festive Campaign
CaratLane has launched its latest festive campaign around the Chandrakor motif, drawing on Maharashtra’s cultural heritage to present the traditional crescent moon symbol through contemporary jewellery.
Rivaah by Tanishq Unveils ‘Wedding Signatures’ Celebrating Six Bridal Communities
The new bridal jewellery collection is anchored by the campaign ‘One Wedding. Many Stories’, bringing regional traditions into a contemporary wedding wardrobe
Kalyan Jewellers to Open First Mulund Showroom
Kalyan Jewellers expands its Maharashtra footprint with a new Mulund showroom, alongside a Candere outlet.
QWEEN Launches ‘Drama QWEENS’ To Put Women’s Unspoken Conversations Centre Stage
The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.
Rajlaxmi Jewellers Partners With ‘Toxic’, Takes Film Association In-Store
The Patna-based jeweller has launched a 10-day in-store activation around the film, combining jewellery visibility with a purchase-linked movie ticket offer.
Kavitha Gold & Diamonds Repositions Gold With Fahadh Faasil Campaign
The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.
WHP Jewellers Launches ‘WHP Now’ With Four-Hour Jewellery Delivery
The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.
Shree Hari Jewellers Names Neil Nitin Mukesh Brand Ambassador
Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.
GRT Jewellers To Buy 74% Of TBZ For Rs 1,034 Crore
GRT Jewellers has agreed to acquire 74.12% of listed retailer Tribhovandas Bhimji Zaveri for Rs 1,033.71 crore, taking control of the 162-year-old brand and expanding its pan-India retail footprint.
Vaidehi Parshurami Returns as PNG'S Mangalsutra Mahotsav Face for 2nd Year
P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.
