Kumari Fine Jewellery entered franchise sports on February 6, 2026 with Kumari Jets at ASTCL in Mumbai, aiming to engage younger urban consumers through cricket, entertainment visibility and OTT broadcast.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

Actor Kapil Sharma filmed a key scene at DP Abhushan in Madhya Pradesh for Kis Kis Ko Pyar Karoon 2, featuring an on-screen diamond ring purchase as part of the film’s narrative.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Co-created with dancer Chintamani Diana and launched in Banaras during Dev Diwali, the Kashi 108 Cut™ translates sacred rhythm into a diamond that reflects intention, movement, and meticulously crafted brilliance.

World Gold Council launches its first India-focused Gold ETF awareness campaign, positioning gold as a modern, digitally accessible investment for young investors, emphasizing affordability, transparency, liquidity and physical backing.

Rooted in Chettinad history, “Pettagam” showcases traditional craftsmanship, global influences, and evolving jewellery aesthetics, offering visitors an immersive journey through the region’s storied legacy and contemporary reinterpretations.

The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.

This festive season, GIVA is raising the bar for jewellery shopping with the launch of 2-hour fine jewellery delivery from its Bengaluru stores. The service allows customers to receive gold, silver, and lab-grown diamond pieces at their doorstep within just two hours, making last-minute gifting and spontaneous celebrations faster and more convenient than ever.

The campaign captures love beyond sight, reminding audiences that true beauty is felt from the heart

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

Abaran Timeless Jewellery has joined hands with Kantara: A Legend – Chapter 1 as the Official Jewellery Partner, unveiling limited-edition gold and silver commemorative coins that celebrate the film’s cultural and spiritual narrative while showcasing the brand’s heritage of fine craftsmanship.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”