Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.

Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

Kumari Fine Jewellery entered franchise sports on February 6, 2026 with Kumari Jets at ASTCL in Mumbai, aiming to engage younger urban consumers through cricket, entertainment visibility and OTT broadcast.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

Actor Kapil Sharma filmed a key scene at DP Abhushan in Madhya Pradesh for Kis Kis Ko Pyar Karoon 2, featuring an on-screen diamond ring purchase as part of the film’s narrative.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Co-created with dancer Chintamani Diana and launched in Banaras during Dev Diwali, the Kashi 108 Cut™ translates sacred rhythm into a diamond that reflects intention, movement, and meticulously crafted brilliance.

World Gold Council launches its first India-focused Gold ETF awareness campaign, positioning gold as a modern, digitally accessible investment for young investors, emphasizing affordability, transparency, liquidity and physical backing.

Rooted in Chettinad history, “Pettagam” showcases traditional craftsmanship, global influences, and evolving jewellery aesthetics, offering visitors an immersive journey through the region’s storied legacy and contemporary reinterpretations.