With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.

The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.

At IFSCA’s Global Securities Markets Conclave in Mumbai, Artha Bharat Investment Managers said GIFT City could become a global gold fund hub if digital access is supported by legal enforceability and regulatory oversight.

Gold and silver exchange-traded funds declined up to 4% in India after crude oil prices surged and the US dollar strengthened, dampening bullion sentiment and delaying expectations of global interest-rate cuts.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.

PNGS Reva Diamond Jewellery will open its Rs 3,800 million IPO on February 24, 2026, to fund 15 new stores and marketing, with shares priced at Rs 367–Rs 386 per share.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.