The Rise of Lightweight, High-Rotation Jewellery — A Detailed Industry Perspective for Experienced Retailers
Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.
Limelight Diamonds Targets 200-Store Network by 2027 as Lab-Grown Demand Surges
Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.
PNGS Reva Diamond Jewellery Files IPO at Rs 367–Rs 386 Price Band
PNGS Reva Diamond Jewellery will open its Rs 3,800 million IPO on February 24, 2026, to fund 15 new stores and marketing, with shares priced at Rs 367–Rs 386 per share.
Ethera Raises Rs 25 Crore from BlueStone to Expand Lab-Grown Diamond Retail Footprint
Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.
Why Discounting Is Losing Its Power in Jewellery Retail
As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.
Union Budget 2026–27 makes strong push for MSMEs, signals stability and cautious optimism
Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.
De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Jewellery Buying Is Rarely Immediate — And That’s Not a Sales Failure
As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.
Jewellery industry flags tax, duty and regulatory priorities ahead of Budget 2026
Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.
Divine Solitaires Seeks $10 Million in First Funding Round
Mumbai-based Divine Solitaires has opened its first seed funding round to raise $10 million in January 2026 to support mid-term expansion and scale its natural diamond solitaire business.
Poonam Soni launches Brace-Watch with miniature art by Nawaz Modi Singhania
Poonam Soni launched the Brace-Watch in Mumbai in December 2025, collaborating with artist Nawaz Modi Singhania to introduce a trademarked bracelet-watch format expanding her collectible jewellery portfolio.
KISNA Conducts Nationwide Marathon Across 57 Cities, Files Guinness Record Attempt
KISNA Diamond and Gold Jewellery organized its 10th Diamond Marathon across 57 Indian cities, registering a Guinness World Record attempt to support Swachh Bharat through a coordinated nationwide sporting initiative.
Limelight Lab Grown Diamonds Raises Rs 250 Crore, Moves to Vertical Integration
Limelight Lab Grown Diamonds announces an Rs 250 Crore fundraise in Mumbai to add in-house diamond growing and manufacturing, supporting retail expansion and a target of 200 stores by 2027.
IIG Launches ‘Diamond Fundamentals’ Educational Resource
International Institute of Gemology has launched Diamond Fundamentals, an educational book by CEO Rahul Desai, unveiled at Hari Krishna Exports, introducing storytelling-led learning to diamond education.
Rosy Blue and Kashikey Announce Rs 1000 Crore Investment to Scale QWEEN Retail Concept
Rosy Blue and Kashikey will invest Rs 1000 crore to expand QWEEN, the self-discovery experiential jewellery brand founded by Amit Kumar and Suyash Motarwar, with stores opening in Bangalore and Delhi by mid-February.

