Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

The Delhi Income Tax Appellate Tribunal deleted a Rs 20.45 lakh addition linked to family gold jewellery, ruling that CBDT seizure guidelines cannot automatically determine how much jewellery a taxpayer can explain.

Pune jewellers have reported continued demand for gold and silver Ganapati ornaments during Ganeshotsav, with buyers shifting towards lighter and smaller pieces as precious-metal prices remain elevated.

BIS says over 77 lakh silver jewellery pieces and artefacts received HUID hallmarking since September 2025, with southern India accounting for 62% of hallmarking activity.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Gold and silver prices are expected to remain firm next week as investors await key US economic data, while elevated levels could trigger profit-booking in bullion markets.

India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says

Jos Alukkas has announced its Onam campaign from August 8 to 26 across Kerala showrooms, combining offers on gold, diamonds and platinum with a consumer engagement initiative.

MCX silver futures rose Rs 2,134 per kg on August 10, while gold declined Rs 360 as investors booked profits and awaited US inflation data for rate cues.

Chandukaka Saraf Jewels has introduced its RITI 2.0 lightweight gold necklace collection ahead of the Vat Purnima and Guru Pushyamrut buying season, alongside festive offers across Maharashtra showrooms.

India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.