The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.

Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.

India’s studded gold jewellery exports increased 31.31% in April–September FY27, supported by improved trade access, lower US tariffs and demand from key international markets.

Jewellery logistics is moving from a largely trader-to-trader model towards a more organized, regulated and technology-led supply chain. With B2C fulfilment, shipment visibility and faster turnaround gaining importance, logistics providers are having to respond to changing customer expectations, rising shipment volumes and evolving security requirements, says Anand Sen, CEO – Domestic, BVC Logistics, in a conversation with Preeti Kulkarni.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

A World Gold Council and Boston Consulting Group report estimates that digital gold could unlock up to USD 700 billion in latent demand, with the market projected to reach USD 160 billion–170 billion by 2031.

Indriya unveiled grain-based Rangavalli installations at Orion Mall and Shri Satya Ganapathi Shirdi Sai Baba Temple in Bengaluru to showcase its Padmika collection during Vijayadashami.

The World Gold Council has launched an interactive gold installation at Phoenix Palladium, Mumbai, running from October 9 to November 9, 2026, to engage younger consumers through technology and storytelling.