Shringar House of Mangalsutra Limited launched a Pune sales office on January 23, 2026, inaugurated by Saurabh Gadgil, to coordinate B2B operations across Pune, Marathwada and Vidarbha markets.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

ASIS International Mumbai Chapter conducted its AGM and Chapter Meet 2025 at Bharat Diamond Bourse, Mumbai, bringing security and risk professionals together for governance updates, discussions on resilience, and leadership transition.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Bharat Diamond Bourse strengthened its focus on global compliance by hosting the RJC Roadshow, where international experts guided diamantaires on updated standards, assurance systems, and ESG-led responsible practices shaping the diamond value chain.

Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.

IIGJ Lab, a GJEPC initiative, has revised its ruby treatment terminology to match leading global gemmological practices, simplifying clarity-enhancement descriptions and strengthening transparency for gemstone manufacturers, traders, and retailers across India.

The GJEPC hails the Union Cabinet’s Export Promotion Mission as a transformative step that strengthens MSMEs, boosts global competitiveness, and accelerates India’s journey toward $ 100 billion gem and jewellery exports by 2047.